PlayWins Privacy Policy

At PlayWins, we are committed to protecting your personal data and respecting your privacy while you enjoy our casino and sports betting services. This Privacy Policy explains how we at PlayWins collect, use, store and protect your information when you register, deposit, play or place bets on playwins.com. By creating an account, you agree to the collection and use of information in accordance with this policy.

Who We Are

Our PlayWins platform is operated by Anakatech Interactive Limited, registered in Malta, company no. C 61918, with its registered address at Soho Office Space, The Strand Fawwara Building, l-Imsida, GZIRA GZR1401, Malta. The gambling software and facilities used on our site are provided by Anakatech Limited, registered in the British Virgin Islands, company no. 1736422. We operate under the United Kingdom Gambling Commission, holding Remote Casino Operating Licence and Remote General Betting Standard – Real Events Licence 000-048789-R-327402-013. Effective 01 April 2026, operation of Play Wins was transferred to Anakatech Interactive Limited; queries relating to activity before this date remain the responsibility of the previous operator and should be directed to [email protected].

Information We Collect

We at Play Wins collect information necessary to verify your identity, process your transactions, and comply with our regulatory obligations under UK law. When you register for a PlayWins account, we require you to confirm that you are located in the United Kingdom, as our services are intended only for players within the UK.

  • We collect registration details including your name, date of birth, address, email and phone number.
  • We gather enhanced KYC documentation such as proof of identity, proof of address, utility bills, bank statements, occupation, annual gross income, and source of funds and wealth.
  • We request a selfie photograph and liveness check to confirm your identity.
  • We track your gaming and betting activity, including deposits, withdrawals, wagers and bonus usage.
  • We automatically detect emulators, virtual environments, developer tools and disguised device identities to prevent fraud.
  • We collect PEP (Politically Exposed Person) declarations within one business day of registration.
  • We record your communications with our customer support team, including live chat transcripts and emails.

How We Use Your Information

Here at PlayWins, we use your personal data for the following purposes:

  • We verify your age, identity and location to ensure compliance with our UK Gambling Commission licence.
  • We process your deposits and withdrawals securely through our chosen payment partners.
  • We monitor your account for signs of problem gambling and apply our Responsible Gaming Policy.
  • We perform anti-money laundering (AML) checks, including source of funds and wealth verification.
  • We cross-check self-exclusion status against GAMSTOP and our sister brands, including Winomania, LuckyMate, Betnero, 7bet, Betcrown and BetFusion.
  • We send you service-related communications, including confirmation emails when a withdrawal has been processed.
  • We use your data to detect and prevent duplicate accounts, fraud and Irregular Playing Patterns.

Legal Basis for Processing

Our PlayWins data processing is grounded in several legal bases recognised under UK data protection law. We process your information where necessary to perform our contract with you, to comply with our legal obligations as a UKGC-licensed operator, and in pursuit of our legitimate interests in preventing fraud and ensuring responsible gambling. Where required, we will ask for your explicit consent, for example in relation to certain marketing communications.

Sharing Your Information

We at PlayWins do not sell your personal data. However, we may share your information with:

  • Regulatory bodies, including the UK Gambling Commission, where legally required.
  • Payment providers and banks necessary to process your deposits and withdrawals under our closed-loop withdrawal policy.
  • Identity verification and KYC service providers who assist us with enhanced due diligence.
  • GAMSTOP and affiliated self-exclusion schemes, as well as our sister brands, to enforce cross-brand self-exclusion.
  • Law enforcement agencies where disclosure is required to investigate Prohibited Practices or suspected fraud.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, including meeting our regulatory, accounting and AML obligations under UK law. Our PlayWins records relating to your account, transactions and verification documents may be retained for a period after account closure as required by the Gambling Commission's Technical Standards and LCCP requirements.

Your Rights

As a player at Play Wins, you have certain rights regarding your personal data under applicable UK data protection legislation. You may:

  • Request access to the personal data we hold about you.
  • Ask us to correct any inaccurate or incomplete information.
  • Request erasure of your data, subject to our legal and regulatory retention obligations.
  • Object to or restrict certain types of processing, including direct marketing.
  • Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, you may contact our support team at [email protected].

Security of Your Data

We at PlayWins implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. Our systems include automated detection of emulators, virtual environments and disguised device identity to protect the integrity of your account. While we take data security seriously, please note that player funds are classified as 'Not Protected' under the Gambling Commission's segregation rules, meaning funds would not be protected in the event of insolvency — this relates to financial protection, separate from our data security measures.

International Data Transfers

Given that our PlayWins software and facilities are provided by Anakatech Limited in the British Virgin Islands, and our operating entity is based in Malta, your data may be processed outside the United Kingdom. Where such transfers occur, we ensure appropriate safeguards are in place consistent with applicable data protection standards.

Responsible Gambling and Self-Exclusion Data

Our PlayWins platform supports GambleAware and participates in the GAMSTOP self-exclusion scheme. We process data related to deposit limits, including increases that require 24 hours' notice and decreases that take effect immediately, as part of our Responsible Gaming Policy. We cross-check self-exclusion data across our sister brands — Winomania, LuckyMate, Betnero, 7bet, Betcrown, Play Wins and BetFusion — to ensure consistent protection for players who have self-excluded.

Cookies

We use cookies and similar technologies on playwins.com to operate our site, remember your preferences, and analyse how our services are used. For more details on the specific types of cookies we use, please refer to our separate Cookie Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. Our User Agreement was last updated 29 April 2026, and our Bonus Terms and Conditions were last updated 11 June 2026; this Privacy Policy may be revised independently of those documents. We encourage you to review this page periodically.

Governing Law

This Privacy Policy is governed by the laws of England and Wales, and any disputes relating to our handling of your data shall be subject to the exclusive jurisdiction of the courts of England and Wales, consistent with our operating licence under the UK Gambling Commission.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact our support team through live chat, our contact form, or by email at [email protected]. Our live chat is available 08:00–23:00 Monday to Friday and 10:00–22:00 Saturday and Sunday; outside these hours, you may reach us by email or the contact form at our Support Center.